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Back to Team > Jarmila Yu

Jarmila has spent 25 years in senior marketing roles, with businesses ranging from small start-ups to some of the world's largest brands including IBM and Kaspersky.

She is globally ranked a Top100 CMO, and a Chartered Marketer. She is a Fellow of the Institute of Data and Marketing and the Chartered Institute of Marketing.

Over her career she has won numerous awards and has judged awards too. She's a registered mentor, coaching marketing and entrepreneur talent and is often featured in marketing and business publications.

She is frequently invited to speak at events sharing her marketing expertise, business insights and experiences.

She is sought after for her expertise in Brand Management, Go-to-Market Strategy and Integrated Marketing Campaigns. She knows the vital ingredients that go into building powerful brands through effective marketing.

Jarmila knows what it takes to develop successful marketing strategies and how to lead a marketing team to peak performance. She turns boardroom vision into business reality.

Her role as Chief Marketing Officer for Paradigm Human Performance + Shane Bush is to ensure their marketing strategy and function is fit-for-purpose, enabling the company to deliver on its mission to create healthier, safer and more respectful workplaces across the world.

She is uniquely qualified to fulfil this role having previously managed international teams, including trans-Atlantic enterprises, as well as successfully overseeing integrations of teams from different brands.